From my experience, if you want to lead an unsuccessful digital product, the first thing to do is write a specification document with a tight deadline.

We often think we know what the problem is, but we generally don’t know what we don’t know and never look further than our own experience.

How often have some initiatives moved forward even under the knowledge they will be stillborn or of little value when they’re done?

Do the most important and valuable work first.

Solutions are only as good as your definition of the problem.

All change starts with understanding.