Define

Solutions are only as good as your definition of the problem. 

Understand is followed by Define.

In this case, Define doesn’t refer to the definition of the solution, but of the problem - and there are three key elements to consider. 

First, the problem affords space for possible solutions. Clearly articulating the problem infinitely improves the solution. Every time. Poorly articulated problems (or the surprisingly common alternative - no articulation at all) get poorly aligned solutions, which is why the phrase “solution in search of a problem” exists. 

Secondly, the problem often creates constraint, in a good way. Good designers love constraints because they limit the frame of reference. The best designers learn how to push against these constraints to balance restriction and unrestrained creativity. 

Thirdly, Define is a constant activity. Just like Understand and the steps that follow, they never really end; they continually iterate. Define moves from one state of fidelity to another until the problem is solved or the problem changes. New understanding will change the definition over time, making change constant. 

Once the problem is defined, you can start gathering and generating ideas that look to solve the problem. If you spend the time defining, you’ll be surprised how quickly ideas turn into concepts and possible solutions. You’ll also have a clear line from the people with the problem, to the problem defined, to possible solutions, telling a story that is compelling and grounded in humanity.

Regardless of your background and training, trust in the problem. It’ll tell you where to look.

Photo by Olav Ahrens Røtne on Unsplash